Have you ever questioned why your company isn’t growing? Have you ever questioned why you are not able to complete that project? Ever questioned why you were not making sales? Many people underestimate the power of research.

Research in simple terms is the careful consideration of study regarding a particular concern or problem. Many entrepreneurs do not conduct thorough research before launching their businesses. Creativity requires input, and that’s what research is - gathering materials to build. Today’s wealthy businessmen are avid readers and scholars. Neil Amstrong, one of the best astronauts ever, famously said “Research is creating new knowledge”

Some of the world’s famous men seek and consume knowledge daily. They are regularly growing and gaining more knowledge. Elon Musk possesses a special talent for reading two books a day. The owner of Berkshire Hathaway is said to read five different newspapers for five to six hours each day. Currently, Berkshire Hathaway holds 40.7% of Apple stock which is close to $130 billion. Invest in materials relevant to your field and continue to study. The Internet wasn’t created by itself. The Internet was developed by government research so that all businesses might profit from it. The key is that when we succeed, it’s a combination of our individual initiative and what we accomplish as a team.

If you don’t have something bigger or more valuable than what your competitors do, you simply cannot dominate the market today.

I hope you decide today to conduct extensive research on the business idea you want to implement or have already implemented.